SMX Next 2025

SMX Next 2025 is where search marketing leaders get ready for what’s next. Designed for experienced SEO and PPC professionals, this free online conference dives into the major shifts shaping the industry from algorithm updates and changing ranking factors to the growing impact of AI on search.

On Tuesday, November 18, 2025 (9:35–10:25 PM CET), Carolyn Shelby, Principal SEO at Yoast, will join the agenda with her session, “Optimizing Your Content for AI Search and Agents.” As AI-driven search and digital assistants evolve, they’re no longer ranking full pages. They’re extracting and synthesizing the clearest, most relevant information. Carolyn will show you how to make your content retrieval-ready and the obvious choice for AI systems.

Get ready to head into 2026 with fresh strategies for optimizing not just for Google, but for the entire AI-driven search ecosystem.

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