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Yoast SEO: The #1 WordPress SEO plugin

Optimize your content and make your website easier to discover with the plugin trusted by 13+ million sites.

Install Yoast SEO (free)

SEO that works round the clock

Write, optimize, and publish, all in one place. Yoast SEO provides everything you need to optimize your content and help search engines discover your site. 

No coding. No confusion. Just better results.
Take the guesswork out of search optimization, giving you clear guidance right where you write.
Know the “why”, and the “how” to improve content
Watch as your content transforms with real-time feedback showing what and how to improve.
Focus on content that people want to read
Whether you're launching your first blog or scaling a business site, the plugin handles the technical details so you can focus on what you love.
Real-time SEO feedback at your fingertips
Yoast SEO analyzes your content as you type, highlighting exactly what search engines love, and what needs a quick fix.
Reach more readers without extra effort
The built-in analysis catches keyphrase placement, readability issues, and structure problems before you hit publish.
See results as Google indexes your pages
Google finds and indexes your new pages without manual work. Your fresh content gets discovered quicker.
Install Yoast SEO

Built for real people and websites  

Yoast SEO features are built for content optimization 

Take a quick glance at the engine that drives traffic and accelerates results with navigation at its finest, making SEO appear simple every day.

Real-time SEO & readability analysis

See actionable feedback instantly

Get real-time SEO and readability analysis as you write, so every post is optimized before it goes live. 

  • Keyphrase placement across titles, headings, and intro 
  • Readability checks for sentence flow and engagement 
  • Green lights when your content follows SEO best practices 
  • Numerical readability score (0-100) in 25+ languages 

Cornerstone content marking to prioritize your most important pages.

Automatic XML sitemaps

Help search engines discover your content

Ensure search engines discover every page instantly. Let Google handle the indexing while you focus on creating. 

  • Updates automatically as you add content 
  • Covers posts, pages, and archives 
  • Helps search engines automatically discover your content

Essential schema markup

Search engines understand your site automatically

Yoast SEO automatically adds structured data to every page, making your content easier for search engines to understand and eligible for rich results.  

  • Organization or person schema for brand identity 
  • Automatic base schema graph on every page (Website, Webage, Article)  
  • Article, FAQ, and breadcrumb schema  
  • Automatic JSON-LD structured data on every page
  • No coding or technical knowledge required 

Make your posts irresistible on social

Preview and control before sharing

Control exactly how your content looks on Facebook, Twitter, and LinkedIn with perfect Open Graph and Twitter Cards. 

  • Rich previews with images and headlines 
  • Edit titles, descriptions, and images separately for each platform 
  • Edit and test without extra plugins 
  • Control how your content appears when shared 

FAQ and how-to-blocks

Get rich results without coding

Build FAQ pages and How-To guides that appear as rich results in Google, using dedicated Gutenberg blocks that automatically add structured data. 

  • FAQ blocks with automatic FAQPage schema 
  • How-To guides with step-by-step markup 
  • Eligible for featured snippets 
  • No schema knowledge required 

Breadcrumbs & site navigation

Help visitors and search engines navigate

Add breadcrumb trails that appear in search results and help users understand your site structure, automatically marked up with schema. 

  • Breadcrumb schema for rich results in Google 
  • Sitelinks search box to appear in search 
  • Clear navigation paths 
  • Better user experience and crawlability

Multi-language support

SEO analysis in 25+ languages

Get accurate SEO and readability analyses in your language, including right-to-left scripts and word form recognition for better keyphrase matching. 

  • 25+ languages, including Arabic, Hebrew, Farsi,and Japanese 
  • Word form recognition in 8 languages (link, linking, linked = same keyword) 
  • Readability scores tailored to language structure 
  • Full RTL (right-to-left) support

Duplicate content controls 

Prevent indexation issues

Set canonical URLs and control which pages search engines index to avoid duplicate content penalties and maintain proper indexation.  

  • Canonical URL controls per page 
  • Index/noindex settings for any content 
  • Helps prevent internal competition 
  • Maintains proper search engine indexation

Automatic technical SEO infrastructure 

Automatic technical SEO infrastructure

Yoast SEO includes powerful technical foundations that work automatically in the background, ensuring your site is fast, efficient, and properly understood by search engines.  

  • Indexables framework for optimized metadata storage 
  • Automatic canonical URL generation 
  • Meta robots tags to control search engine crawling 
  • REST API for headless WordPress and custom integrations 
  • HTML parser for accurate content analysis 

You deserve SEO that ‘just works.’

Save time on SEO by focusing on what matters 

For bloggers sharing their passion, entrepreneurs growing their business, and teams publishing daily.

Compatible with everything you already use

Yoast SEO works with your favorite tools and integrates with your existing WordPress setup, page builders, and SEO tools, no conflicts, no compatibility issues.  

Page builders and editors:
Works perfectly with Gutenberg (Block Editor), Classic Editor, Elementor, and many WordPress themes.
Search engines:
Optimized for Google, Bing, and Yandex with proper schema markup and indexing signals each engine understands.
SEO tool integrations:
Connect with Semrush for expanded keyword research and Wincher for rank tracking, and Site Kit by Google all without leaving WordPress.
Migration-ready:
Switching from Rank Math, All in One SEO, or SEOPress? Built-in migration tools transfer your settings and data seamlessly.
Developer and API integrations:
Access SEO metadata via REST API for headless WordPress setups. Use Surfaces API to retrieve titles, descriptions, canonicals URLs, and schema programmatically.
Analytics integrations:
Compatible with Google Site Kit, Google Analytics, and Google Search Console for tracking your SEO performance.

SEO made simple for every website user

Whether you’re just starting out or managing a growing site, Yoast SEO gives you the confidence to publish content that gets found, without needing to be an SEO expert.

Bloggers and content creators

Publish posts with real-time feedback that catches SEO issues before you hit publish.

Small business owners

Get discovered by local customers searching Google, no agencies or complicated setups required.

In-house marketing teams

Scale content creation with consistent SEO checks, knowing consistent SEO checks for every piece you publish.

In-house marketing teams

Yoast SEO helps you focus on creating content that connects, while we handle the search engine optimization details.

Your SEO journey begins now

Optimize your content for search engines today!

Get everything you need to optimize content, generate sitemaps, add schema markup, and perfect social previews, all with the #1 WordPress SEO plugin trusted by 13+ million sites. 

Free for 14 days. Cancel anytime. 

  • Real-time analysis that works for you 
  • Rich results without coding 
  • Social previews that control how content appears 
Install Yoast SEO now
Is Yoast SEO really free forever?

Yes! Yoast SEO will stay free. Yoast SEO Premium unlocks advanced tools.

How do I install Yoast SEO? 

Search “Yoast SEO” in WordPress Plugins → Install → Activate. 

Does Yoast SEO include rich results features? 

Yes! Yoast SEO includes FAQ and how-to blocks that automatically add structured data for rich results, plus article, organization, and breadcrumb schema.

Yoast SEO vs Yoast SEO Premium – what’s the difference?

Yoast SEO: Analysis, sitemaps, schema. Yoast SEO Premium: Support, EEAT Schema redirects, internal linking. 

Does it work with my theme/builder? 

Yes! Compatible with Gutenberg, Classic Editor, Elementor, and 99% of themes. 

Can I use Yoast SEO in languages other than English? 

Yes! Yoast SEO supports 25+ languages for SEO and readability analysis, including right-to-left languages like Arabic, Hebrew, and Farsi. 

What languages do the analyses support?

25+ languages including English, Spanish, German, French, Dutch, Arabic, Japanese.

Can I switch from another plugin?

Yes! Built-in migration tools make switching seamless.

Is there a money-back guarantee? 

Yoast SEO: No risk. Yoast SEO Premium: 14-day money-back guarantee.