Content SEO archives

Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. …

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your …

What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge, and now the web has …

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about doing an SEO audit …

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people …

Have you ever looked at a piece of content online and thought: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content you use to make decisions that can …

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to …

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years …

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …