Content SEO archives

Recent Content SEO articles


Are we digging our own hole with generative AI?

10 May 2023 | 7 Comments Cindy Paul

Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and AI will improve our lives. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of creating it themselves? What …

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Are we digging our own hole with generative AI?

The ultimate guide to content SEO

26 April 2023 | 2 Comments Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, your site can’t rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. What is content …

Read: "The ultimate guide to content SEO"
The ultimate guide to content SEO

The new E in E-E-A-T, or the importance of Experience

18 April 2023 Edwin Toonen

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is …

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The new E in E-E-A-T, or the importance of Experience

Blog SEO: how to make people stay and read your post

11 March 2023 Marieke van de Rakt

When you succeed in getting visitors to one of your blog posts, you want them to stay and read your stuff. Readers (and especially first-time visiting readers) are bored quickly. You should grab their attention extremely fast and help them understand your blog’s main message. In this post, I will give five tips on how …

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Blog SEO: how to make people stay and read your post




What is a snippet?

31 January 2023 Edwin Toonen

The snippet is a single search result in a set of search results and generally consists of a title, a URL, and a description of the page. The content of a snippet matches parts of the search query, and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your …

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What is a snippet?

Write more inclusively: 7 examples of inclusive language

19 January 2023 | 4 Comments Cindy Paul

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …

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Write more inclusively: 7 examples of inclusive language