Site structure archives

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am …

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how …

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) have to link to this content. Google follows these links and saves every post or page it finds through links in the index. So, you’ll understand that it’s important …

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your …

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things …

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to …

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! …