Site structure archives

Recent Site structure articles

Cornerstone analysis to help you create your best articles

5 April 2019 | 8 Comments Marieke van de Rakt

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? …

Read: "Cornerstone analysis to help you create your best articles"
Cornerstone analysis to help you create your best articles


What type of content should a cornerstone article be?

31 January 2019 | 6 Comments Marieke van de Rakt

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …

Read: "What type of content should a cornerstone article be?"
What type of content should a cornerstone article be?

Crawl efficiency: making Google’s crawl easier

16 October 2018 | 6 Comments Maria Garefalaki

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend on …

Read: "Crawl efficiency: making Google’s crawl easier"
Crawl efficiency: making Google’s crawl easier

The context of internal links

15 June 2018 | 14 Comments Marieke van de Rakt

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …

Read: "The context of internal links"
The context of internal links

What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

Read: "What is the difference between tags and categories?"
What is the difference between tags and categories?

Create a website with SEO in mind: Content optimization

20 October 2017 Michiel Heijmans

If you make a website from scratch, you need to consider a few SEO-related things. Doing this right from the start is incredibly important, as that will prevent many future headaches. Speed optimization and the right use of heading tags help improve your website for both your visitors and Google. I am sure you have …

Read: "Create a website with SEO in mind: Content optimization"
Create a website with SEO in mind: Content optimization

Case study: SEO of a mom blog

6 April 2017 | 11 Comments Marieke van de Rakt

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …

Read: "Case study: SEO of a mom blog"
Case study: SEO of a mom blog

WordPress archive pages: the tutorial

3 March 2017 | 9 Comments Jimmy Comack

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …

Read: "WordPress archive pages: the tutorial"
WordPress archive pages: the tutorial