Technical SEO archives

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

You might have heard the term parity before in SEO, specifically mobile parity. It all comes down to one thing: you should see your site as a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to display elements differently …

We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows up in the search engines anyway. Do you know why it keeps amazing us? Because …

Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds online. If you have a …

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open, or is there another type of icon or …

Thanks to contributors from all over the world, the improvements to WordPress are never at a standstill. This continuous work on WordPress is reflected in the number of new features that can be found in any new release. The latest release of WordPress 5.7 “Esperanza” is no exception. It comes with a few great enhancements, …

Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what you need to know for your site. This time there was lots to discuss, from …

With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and …

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a vague term. What is it exactly? Time to explain what they are, why they’re important for SEO, and how you can get them for your site. …