Technical SEO archives

Recent Technical SEO articles

Benchmarking SEO: Do a competitive analysis

27 September 2023 Edwin Toonen

Have you ever felt that some of your keywords don’t perform as well? And are you wondering why other companies outrank you in Google? Then, it might be wise to do a quick competitive analysis. Because in most cases, it’s not necessarily your site performing worse; it’s other sites doing better. Luckily, if you want …

Read: "Benchmarking SEO: Do a competitive analysis"
Benchmarking SEO: Do a competitive analysis

6 questions about redirects for SEO

21 September 2023 Edwin Toonen

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a …

Read: "6 questions about redirects for SEO"
6 questions about redirects for SEO


Yoast SEO’s hidden features that secretly level up your SEO

If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create redirects in the premium version of the plugin. But there’s (much) more! For instance, the …

Read: "Yoast SEO’s hidden features that secretly level up your SEO"
Yoast SEO’s hidden features that secretly level up your SEO

Bot traffic: What it is and why you should care about it

16 May 2023 Edwin Toonen

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? …

Read: "Bot traffic: What it is and why you should care about it"
Bot traffic: What it is and why you should care about it



Yoast SEO reduces your site’s carbon footprint with crawl optimization

We’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it to …

Read: "Yoast SEO reduces your site’s carbon footprint with crawl optimization"
Yoast SEO reduces your site’s carbon footprint with crawl optimization