Technical SEO archives

This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your …

Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains, or other content search engines can crawl. But did you know there’s also such a thing as the X-Robots-Tag HTTP header? Here, we’ll discuss the possibilities and how this might be a better option for your blog. Quick recap: …

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Adding images to your posts and product pages encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should never forget to provide your images with good alt attributes. Because alt text strengthens the message of your pages with …

Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards and how to update your SEO at the same time. We’ve covered all the main things you need to …

It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with keywords? First of all, it’s good to know that the best practices for SEO-friendly URLs …

Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be considered while optimizing the mobile and local SEO for location-dependent businesses. Google is stepping up its game …

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …