Yoast SEO news webinar – December 20, 2022
Guests
Gerry White
Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. A regular judge for awards such as the UK Search Awards, Growth Awards and E-Commerce Awards and was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands.
Topics and sources
Google news
- Google: Links have a lot less significant impact for ranking today
- So many SEOs just don’t know guest post links should be nofollowed
- Official: Google continuous scroll now on desktop search
- Zooming in on an easier way to explore on Search
- Google helpful content system update rolling out now (December 2022 update)
- Google must remove ‘manifestly inaccurate’ data, EU top court says
- Visual Elements of Google Search
- Introducing the Google Search Status Dashboard
- December 2022 link spam update releasing for Google Search
- Google execs warn company’s reputation could suffer if it moves too fast on AI-chat technology
- Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Social media news
- Twitter expands content recommendations, showing users more tweets from profiles they don’t follow
- Twitter vs Musk vs Mastadon
- Amazon is adding a TikTok-like feed of shoppable content to its app
Other tech news
- Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year
- ChatGPT: Optimizing language models for dialogue
Jono Alderson
Jono is our Head of SEO. He’s a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy.
Gerry White
Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. A regular judge for awards such as the UK Search Awards, Growth Awards and E-Commerce Awards and was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands.